TUI wanted to showcase the benefits of their package holidays in a series of 30” films. What better way than by bringing luggage to life to talk about it?! TV directed by Simon Neal at Unit 9. Puppets created by Arch Model Studio, and operated by award-winning puppeteer Olly Taylor (Eric, The Dark Crystal). The social was directed by Jack Hyslop, overseen by Lisa Morris and won a TikTok Greatest Branding 2025 Award! See below for more…