For their new ‘dry eye’ drops, Systane wanted a campaign that shook up the usual sterile, boring pharma landscape. We took the product benefit - and exploded it to cinematic levels. Given the spy theme, who better to shoot it than guys who worked on Casino Royale, Spectre, Skyfall, No Time to Die AND the Bourne series - genuine filmmaking legends Alexander Witt & Jako at Annex.